frantic film a crass cash-in [Video]

By Corey Atad Special to the Star

It was right around the time Rafiki, the mystical mandrill, fell into a pile of branches and emerged with his iconic staff in hand that “Mufasa: The Lion King” really started to wear thin. That occurred two-thirds into an already crass intellectual-property play from the Disney conglomerate, a prequel to a photorealistic computer-animated remake of a classic, traditionally animated film. It’s hardly the worst moment in the movie, but it’s among the most unnecessary bits of IP mining, though that phrase perhaps better describes the whole enterprise.

Corey Atad is a Toronto-based film critic and journalist.