From Beyonc to brat summer, celeb endorsements and viral moments didn’t matter much in this U.S. election [Video]

Following the U.S. election, Slate writer Scaachi Koul says some of the buzzier pop culture moments of the U.S. election campaign — like singer Charli XCX’s post describing Kamala Harris as “brat” — didn’t seem to impact the results. 

“Overwhelmingly, the cultural moments we thought mattered didn’t,” she said while speaking with CBC’s Commotion. 

“I thought it was cute when Kamala and Charli XCX were doing this brat thing. Yeah, I can laugh about it, but it didn’t matter.”

But, Koul says it’s likely too soon to tell whether endorsements from celebrities like Taylor Swift, Elon Musk, Joe Rogan and Beyoncé ultimately swung votes one way or the other.

“We don’t know enough yet about why people voted the way they voted to be able to say anything about this yet.”  

Speaking on the same episode, culture critic Pablo The Don said people are following what they perceive as being authentic.

“I think the random …