Many Tesla owners who were once proud to own the electric vehicle are reportedly now embarrassed to be associated with the brand, as public furor against the company and its CEO, billionaire Elon Musk, gains momentum.
Musk’s influence in the White House has been tied to anger directed at Tesla — including Molotov cocktails thrown at a showroom in Las Vegas, dozens of Tesla cars vandalized in Hamilton and protests across North America and Europe. Even the Vancouver International Auto Show, which began on Wednesday and runs until Sunday, removed the automaker from this year’s event, citing safety concerns for attendees and exhibitors.
Now some Tesla owners who aren’t fans of the company’s owner are either scooping up anti-Musk bumper stickers or boycotting the brand by getting rid of their vehicles altogether.
Unhappy with U.S. President Donald Trump’s treatment of Canada, John Suk, of St. Catharines, Ont., decided to sell his Tesla and buy a Hyundai — even though he says …