AUCKLAND, Today: GMSV has kicked off its new Made for More campaign, marking the official launch of the 2025 GMC Yukon Denali in Australia and New Zealand.
Developed with production house CRATER, the campaign positions the Yukon Denali as more than a luxury SUV—it’s built to elevate every journey.
At the centre is a cinematic hero film following a modern Aussie family from coastal sunrise to city sunset. It’s all about blending power, comfort and capability into real life.
The film is now live across digital and social, marking a bold new chapter for GMC in this part of the world.
Harry Preston, Managing Director at MBCS, said, “It’s not every day you get to launch an entirely new automotive brand in this region, and we knew we had to make it count, so we tackled ‘Made for More’ with big ambitions and a grounded creative approach.”
Shanan Goldring added, “We …