Grand Slam of Curling: New CEO makes early impression on circuit [Video]

Change is in the air on the Grand Slam of Curling series, and The Curling Group CEO Nic Sulsky is leading the charge as the face of the circuit’s new ownership group.

Early returns are in after the season-opening HearingLife Tour Challenge and one thing is clear: this is not your parent’s curling scene anymore.

“The sport needs a promoter,” Sulsky said. “The sport needs somebody to help tell stories and help drive energy and ultimately that’s part of my job. So yeah, go with it man. I’m going to Dana White this (thing).”

Sulsky, who capped his quote with an F-bomb and a laugh, referenced the UFC head honcho, a sometimes brash, tell-it-like-it-is CEO who’s definitely not your traditional sports executive.

Mixed martial arts and curling couldn’t be more opposite. The former is a primitive, violent exhibition of fighters battling in a cage while the latter is a polite …