The head of one of Canada’s largest grocery chains says he’s seeing the early signs of consumer behaviour normalizing after years of trading down and cutting back in the cost of living crunch.
Michael Medline, CEO of Sobeys parent company Empire Co., told analysts on the company’s earnings call Thursday that the past quarter saw “small, gradual improvements” in consumer activity across the company’s national banner of grocers.
Foot traffic in Empire’s stores, which also include FreshCo and Farm Boy, continues to grow, Medline said, and the company is seeing smaller declines in average basket size.
“Promotional penetration” is also flattening after multiple quarters of gains, he said.
Empire COO Pierre St-Laurent noted that there are signs of consumer “appetite” returning for fresh foods.
“When we looked at consumer trends over the past quarter, we’re seeing several early indications that customers are returning to a more favourable and predictable shopping behaviour,” Medline said.
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“While it …