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How a man’s passion for Lego turned into a multi-million dollar business [Video]

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Canadian National News

A Melbourne man has turned his passion for Lego into a multi-million dollar global business by transforming the way the construction toy is created.

Father-of-three Kenny Lee is obsessed with Lego and said his lightbulb moment came when he was arguing with his wife about the amount he was spending on his hobby.

“I was arguing with the wife because of the money I was spending on Lego and I figured to myself, ‘How can I make this into a business so that my expenditure on Lego is guilt-free?'” he said.

Light My Bricks is now sold around the world in the US, Canada, Europe, Asia and Australia and staffs 30 Lego aficionados. (Nine)

Lee thought that Lego could do with illumination.

“As soon as I put the flashing lights on the barber’s sign that’s when the spark moment was there and that was when I was like ‘I’m on to something’,” he said.

He started the business …

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