The original script dates to the 1880s and was based on the signature of a company co-founder.
NEW BRUNSWICK, N.J. — Johnson & Johnson is signing off on a new logo.
The health care giant said Thursday that it will replace the well-known signature script it has used since 1887 with a modern look that reflects its sharpened focus on pharmaceuticals and medical devices.
The original script — based on co-founder James Wood Johnson’s signature — will still be seen for now on consumer products like baby shampoo from Kenvue, a new company recently spun off from J&J.
Johnson & Johnson itself narrowed its focus to pharmaceuticals and medical devices. The new look, which includes a different shade of red, aims to recognize J&J’s shift into a “pure play health care company,” said Vanessa Broadhurst, a company executive vice president.
The signature logo was “one of the longest-used company emblems in the world,” J&J declared in a 2017 website post.