Jolt Cola returns as energy drink with more caffeine [Video]

Jolt Cola, the soda brand that gained attention in the 1980s for offering “all the sugar and twice the caffeine,” is heading back to stores in 2025. This time, it’s promising more than twice the original caffeine content.

Once marketed as an alternative to Coca-Cola and Pepsi, Jolt Cola will now join the crowded energy-drink market with the likes of Red Bull, Monster and Celsius. It will be marketed as a nostalgic drink due to its past reputation, according to Redcon1, the sports nutrition brand leading the relaunch.

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“There’s a neat way to bring something back where it’ll pay homage to what once was, yet we can do it in a very modern way,” Ryan Monahan, chief marketing officer at Redcon1, told CNN.

Jolt Cola will come in 16-ounce cans and be priced at about …