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Less is more? Consumers have fewer choices as brands prune their offerings to focus on best sellers [Video]

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An employee straightens displays at a Kohl’s store in Clifton, N.J., Friday, Jan. 26, 2024. A year ago, the store had tables stacked high with sweaters and shirts in a rainbow of colors as well as dress racks crammed with a wide assortment of styles. Now, it boasts a more edited approach — tables have slim piles of knit shirts that focus on fewer colors, and many dress racks have been reduced to just three or four styles. (AP Photo/Seth Wenig)

NEW YORK (AP) — How much choice is too much?

Apparently for Coca-Cola, it’s about 400 different types of drinks.

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