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Loblaws will no longer offer 50% discount on expiring food products [Video]

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Nova Scotia News

If you’ve been trying to save money on your grocery bill by waiting until food is marked down to 50 per cent, get ready for some sticker shock on your next visit to a Loblaw-owned grocery store.

According to an email from Loblaw Companies Ltd. reviewed by CBC News, it will no longer discount perishable foods like meat, fruit, and vegetables by 50 per cent as they near their expiration date.

CBC reached out to Loblaw Monday morning for comment but the company has yet to respond. 

For those who rely on the discounts, like Edmund Duarte, 66, a senior citizen on a fixed income who lives near Yarmouth, N.S, the change is devastating. He says he bases his weekly food shopping on what’s been discounted.

Duarte said he first noticed the shift last week at his local Atlantic Superstore branch where items he’d previously seen listed as half-off were …

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