London Salvation Army begins Christmas Kettle Campaign [Video]

The familiar ring of a bell will greet shoppers at malls in the Forest City as we head into the throes of the shopping season – the annual Salvation Army Christmas Kettle Campaign started today, and hopes to raise $650,000 this holiday season.

That target is up $70,000 from last year, “it’s a big goal for us, but Londoners almost always come through. So we’re confident that we’ll get to our goal,” said Nancy Kerr, Executive Director of The Salvation Army London Community Services.

Alongside the option of throwing cash in the kettle as is tradition, this year many kettles with be equipped with tap donation options for credit and debit.

Forty-six locations throughout the city will be collecting donations, with funds being directed to support families in London, “Every day at The Salvation Army we witness individuals and families making impossible choices,” shared Kerr.

“This is especially true during …