Marketing expert weighs in on Costco membership changes [Video]

Costco customers will notice a change when they enter the members-only retail store.

Costco cards must now be scanned at the door, at the Waterloo Region and Guelph locations, making it harder for non-members to shop the aisles.

Another change is that membership fees have gone up by as much as $10 a year, depending on which type you have.

The fee hike comes as Costco, like many media streaming companies, has been taking more measures to ensure non-subscribers aren’t taking advantage of other customer memberships.

On Monday, shoppers at the Kitchener location told CTV News it wasn’t much of an inconvenience.

“It was no different than usual honestly, it was just a little bit of a delay because people weren’t used to it,” one man said.

“They check it anyways, so now you just scan it and you get in. It’s fine,” another added.

Costco makes most of their …