Montreal vegan festival highlights popularity of plant-based lifestyles [Video]

The Montreal Vegan Festival is back for its 11th edition.

Admission is free and visitors can explore a wide selection of vegan products from baked and freeze-dried goods to skincare, cosmetics and more.

Lloyd Rose, co-spokesperson for the festival and founder of Plantcrazii, says he credits the festival’s ongoing success to curiosity.

“People are seeing, they’re going in their favorite fast food [restaurants] like Burger King, KFC, they’re seeing a plant-based meal, they’re seeing a plant-based burger. You can’t avoid it anymore,” says Rose.

With more than 100 featured vendors, Rose expects thousands will attend not only for food, but also for a sense of community.

“So many people come out of their homes. People make friends. People try foods they’ve never tried before,” he said.

As an industry veteran, vendor Jimmy Tremblay from VegNature says he pleased to see how the demand and supply of vegan products has evolved, …