Montrealers of all ages embrace Dry January [Video]

Dry January has become a popular lifestyle choice for many in the province as more people embrace sobriety to kick off the year.

At Apero a Zero, Quebec’s first non-alcoholic beverage store, there are plenty of options to toast with.

Co-owner Sophie Aubin said cutting booze out of the equation has nothing to do with compromising taste or pleasure.

“It’s all the same to me,” said Aubin. “It’s just about sharing experiences, new products and discovering stuff with people.”

The Hochelaga shop opened two years ago, and Aubin has seen a rise in popularity for Dry January in that time.

“I think a lot of people are more mindful about their health and they’re trying to make resolutions so yes it’s a busier month,” she said.

Apero a zero co-owner Sophie Aubin said people of all ages are opting for non-alcoholic options. (Laurence Brisson Dubreuil / CTV News)

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