EXTENDED CUT - The disturbing truth of Canada’s euthanasia program: Peter Copeland and Ramona Coelho
EXTENDED CUT - The disturbing truth of Canada’s euthanasia program: Peter Copeland and Ramona Coelho
Israel’s war may soon end. Ours is just beginning: Casey Babb in the National Post

Muslim countries’ local sodas see boost amid Coke and Pepsi boycott over Gaza [Video]

Categories
Canadian Economy and Markets

Coca-Cola and rival PepsiCo spent hundreds of millions of dollars over decades building demand for their soft drinks in Muslim-majority countries including Egypt to Pakistan.

Now, both face a challenge from local sodas in those countries due to consumer boycotts targeting the brands as symbols of America, and by extension Israel, at a time of war in Gaza.

In Egypt, sales of Coke have cratered this year, while local brand V7 exported three times as many bottles of its own cola in the Middle East and the wider region than last year. In Bangladesh, Coke launched an advertising campaign against the boycott. But after a public outcry over perceived insensitivity, Coke pulled the ad in June and apologized. 

And across the Middle East, Pepsi’s rapid growth evaporated after the Israel-Hamas war started in October.

Pakistani corporate executive Sunbal Hassan kept Coke and Pepsi off her wedding menu in Karachi in …

Chris Rufo: Donald Trump is suddenly very popular with venture capitalists...
Chris Rufo: Donald Trump is suddenly very popular with venture capitalists...
Taking climate policy beyond borders through international cooperation: Jerome Gessaroli in Resource Works