New ultra-discount grocery store coming to Windsor soon [Video]

Loblaw has announced it is piloting a new ultra-discount grocery store with a location in Windsor, ready to capitalize on the company’s already existing discount brand, known for its simplified, bright-yellow packaging and marketing.

The new store format promises to save shoppers up to 20 per cent on food and household necessities by featuring a significantly pared-down product selection, with no refrigerated foods like dairy or fresh meat.

“Our goal is simple; providing food and essential household items across a limited range of national brands and no name brand products at our lowest possible price,” said Per Bank, President and CEO of Loblaw.

“Since food inflation took off globally, we have been laser-focused on doing what we can to keep prices lower for customers, including opening more discount food locations in more parts of the country. This new test concept allows us to pass on lower prices to our customers. …