New vehicle in-cabin technology unveiled at CES [Video]

LAS VEGAS –

Interior lighting aimed at reducing motion sickness. Shiny holographic dashboards displayed on windshields. And AI-powered voice assistants paired with infotainment systems to keep you company on long drives.

Automakers pulled out all the stops to showcase their latest advances for in-vehicle experiences at CES, the Consumer Technology Association’s annual trade show of all things tech, in Las Vegas this week. Hyundai Mobis unveiled a full-windshield holographic technology, while BMW spotlighted its new “iDrive” panoramic display. And Honda and Sony Honda Mobility showed what consumers can expect with their upcoming electric vehicles.

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Many of these driving enhancements aim to “make life on board more comfortable,” explains Axel Maschka, executive vice president and head of the business division at Hyundai Mobis. And for some consumers today, he adds, “this ‘living space’” of a car’s interior has become …