North Vancouver man wins BCLC ‘Concert of a Lifetime’ draw [Video]

In another news release littered with Taylor Swift references, the British Columbia Lottery Corporation announced the winner of its “Concert of a Lifetime” giveaway Tuesday.

North Vancouver resident and “avid music fan” Douglas Lenhart – who wore a T-shirt and hat with images from Pink Floyd’s The Wall while claiming his prize – will have a VIP suite at BC Place “for one of the biggest concerts of the year,” BCLC said in a news release.

The lottery corporation has been cagey about the contest and the prize since announcing it over the summer. 

While BCLC’s communications and marketing regarding the special scratch and win tickets have included Taylor Swift song titles and lyrics, the corporation has studiously avoided invoking the pop megastar’s name.

Asked whether this omission was a marketing decision or a legal one, BCLC shared a one-sentence statement with CTV News via email.

“Based on the agreement between BC Place and the …