NSLC ad campaign promoting its cannabis as ‘safe’ gets backlash [Video]

Nova Scotia leads the country when it comes to cannabis consumption — a statistic that concerns clinical psychologist Simon Sherry.

He says the province should not be promoting the use of THC.

“It flies in the face of an extensive research literature that links cannabis up to depression, anxiety, psychosis, impaired concentration, impaired memory, respiratory problems, and a host of other difficulties,” Sherry says.

Sherry took particular attention to an NSLC ad campaign reminding consumers to use its “safe” product over other unregulated producers.

“Representing cannabis as a safe and a no-risk product, and that simply is inaccurate.”

In a statement from a Nova Scotia Liquor Corporation spokesperson, the purpose of the campaign is to encourage consumers to make sure they’re using cannabis from a trusted supply.

The original ads were taken down after conversations with the industry and replaced with new ones.

A pedestrian walks past the NSLC Cannabis …