Ontario is launching a U.S. ad campaign, touting the province as an “ally to the North” ahead of President-elect Donald Trump’s second term and under the threat of tariffs on all Canadian goods.
“For generations, this ally to the North has been by your side: Ontario, Canada, a partner connected by shared history, shared values and a shared vision for what we can achieve together,” a narrator is heard saying over video of Ontario landmarks, archival footage, and border crossings.
Premier Doug Ford tweeted the one-minute spot on Monday morning, noting that the campaign has been in the works for “months” ahead of a new administration in Washington.
“As part of that work, today we’re launching a national U.S. advertising campaign. In a changing world, let’s bring jobs back home and build together — more workers, more trade, more security, more prosperity,” he wrote.
The ad highlights that Ontario is …