The Quebec government is once again trying to get people to purchase locally, this time with an ad campaign that includes some wordplay that references U.S. President Donald Trump.
The ad campaign, which officially launched Thursday, encourages people to support Quebec industries, businesses and workers in light of the ongoing trade war with the United States.
That also means choosing Quebec products at the grocery store, consuming Quebec culture and travelling within the province instead of going south of the border.
The slogan, written in French, goes like this: “En achetant Québécois, on ne se Trompe pas,” which in English means that we can’t go wrong buying Quebec products.
In the animated ad for video platforms, the word “Trompe” is temporarily misspelled with a “u” instead of an “o” — …