Real estate developer wins naming rights to new community centre in Ontario city [Video]

A $65 million community centre will have a new name when it opens its doors in Pickering next spring.

The Pickering Heritage & Community Centre, Pickering’s first zero-carbon building and the city’s first new community centre built since George Ashe Library & Community Centre (named for current mayor Kevin Ashe’s father) opened in 2001, will be called the Dorsay Community Centre after the Toronto-based real estate developer agreed to a naming rights deal worth $1 million over fifteen years.

As part of the agreement, Dorsay will be entitled to certain signage that consists of ‘Dorsay Community Centre’ on the exterior front facade of the facility, ‘Dorsay Meeting Room’ at the exterior entrance of a room on the second floor of the community centre, as well as an interior sponsor information sign.

The sponsorship revenues, paid in equal annual instalments of $66,666.66, will help cover the city’s annual debt costs for …