Canada needs a simple, consistent and easy-to-use system to build on its green agriculture reputation, says a recent report from accounting firm Deloitte Canada.
They noted that an “overabundance” of sustainability claims and the growth of “greenwashing” makes a credible, consistent standard even more important to ensure consumer trust.
Deloitte worked with the Canadian Alliance for Net-Zero Agri-Food (CANZA), whose members include McCain, Loblaw Companies and RBC. In “Growing a Net Zero Food System: An open-source framework for climate-smart agri-food products in Canada,” the authors examined existing practices, trends in the food sector, and what will be needed to successfully meet Canada’s ‘net zero’ carbon goals.
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A more robust and uniform system for the measurement, reporting and verification (MRV) of greenhouse gas …