Rogers being sued over unlimited data claim [Video]

The Competition Bureau says it’s suing Rogers Communications Inc. over the company’s allegedly false claim that it offers unlimited data in its “Infinite” wireless phone plans.

The bureau alleged Monday that Rogers’ ads create the false or misleading impression that the plans provide consumers with limitless data, when in reality data service is severely throttled once a data cap is reached. It says data speeds are reduced, or throttled, by over 99 per cent once a customer hits the cap.

“Canadians need accurate and truthful information when purchasing goods and services, especially essential services like wireless data plans,” said Competition commissioner Matthew Boswell in a statement.

Rogers says in a statement that the advertising of its Infinite plans is clear and truthful, and it will fight the litigation.

It says the plans introduced in 2019 helped eliminate overage fees at a time when data use started growing exponentially. It said …