Canadians flocked to malls and online stores for Black Friday and Cyber Monday this week, but at least one tech company has found that shopping activity is down from last year.
Salesforce consumer insights director Caila Schwartz said retail sales are down this Black Friday compared to last year.
“We saw on Black Friday sales in Canada are down around six per cent from last Black Friday, which is about $309 million (CAD),” said Schwartz.
Using data collected from transaction around the world, the Salesforce study found this year’s discounts weren’t as vast as last year’s.
The average discount in Canada was 21 per cent this year, 11 per cent lower than last , while global discounts averaged 27 per cent.
Retail strategist Carl Boutet said shoppers expected better.
“There’s a huge awareness around price sensitivity, definitely,” he said. “Especially [with] Black Friday being so close to Christmas this year, the holiday season made it even more price …