Ralph Goodale, Canada’s High Commissioner to the United Kingdom, believes his office has developed a strong working relationship with Saskatchewan trade officials in London.
The province established an office there three years ago, now there is a plan to work together under the same roof.
“London is a very busy, competitive, almost overheated market all the time and it’s a challenge to get attention,” Goodale said.
“We do introduction, we open doors, we set up meetings, we hold events where Saskatchewan is showcased.”
Goodale, who is a former MP, addressed the Canadian Club while home on a summer break.
“Trade issues that flow back and forth all the time, getting better access for Saskatchewan beef and pork to the UK market is a challenge that is ongoing. It was under the previous UK government and it will be under the new UK government,” Goodale said.