Sephora unveils first-ever global film, ‘Beauty and Belonging’ [Video]

Sephora has unveiled a film at Sundance, its first-ever global film that it said will “shed light on the purpose of beauty”. Called Beauty & Belonging, it was directed by filmmaker Anastasia Mikova and “offers a fascinating exploration of the world of beauty and how people around the world define beauty for themselves”.

It comprises “an immersion into conversations with over 75 Sephora employees and founders of iconic beauty brands”. It was shot in studios and real-life environments over six months and in eight countries — Canada, the US, Brazil, France, the UK, Poland, Thailand, and China.

The company “gave full freedom to Anastasia Mikova to authentically capture the essence of Sephora’s DNA through her camera”. 

The film “explores individual experiences and perspectives on beauty such as the meaning of applying makeup for the first-time as well as the importance of an inclusive view of beauty, and how to free yourself from the …