Shopify staff told AI will be fundamental expectation for all work [Video]

Shopify Inc. is doubling down on artificial intelligence with a series of new policies that will make the technology a “fundamental expectation” for all staff by embedding it into everything from performance reviews to product development.

A memo released by CEO Tobi Lütke urged the Ottawa-based e-commerce software company’s staff not already treating AI like a critic, tutor, programmer or deep researcher to use the technology.

“Frankly, I don’t think it’s feasible to opt out of learning the skill of applying AI in your craft; you are welcome to try, but I want to be honest I cannot see this working out today, and definitely not tomorrow,” Lütke wrote in a memo he posted to X on Monday because he heard it was being leaked.

“Stagnation is almost certain, and stagnation is slow-motion failure. If you’re not climbing, you’re sliding.”

The more than 1,100-word memo solidifies AI’s place at Canada’s most prominent tech company but also sets a …