Sobeys releases ‘Star of Christmas’ ornament [Video]

Sobeys is bringing back a beloved Christmas song in the form of a new, limited-time musical ornament this holiday season.

The ornament plays the “Star of Christmas” jingle from the original 1987 commercial. The song has become synonymous with the holiday season in Atlantic Canada ever since.

Each ornament costs $10 and 100 per cent of the proceeds will go toward food banks in the region.

• The information you need to know, sent directly to you: Download the CTV News App

“Since 1987, there’s been a couple reboots of the ‘Star of Christmas’ and I think the opportunity this year is what makes it really special, which is to support local food banks by bringing back the ornament into people’s living rooms,” said Sarah Dawson, a corporate affairs manager with Sobeys, during an interview on CTV Morning Live Atlantic.

There are around 25,000 ornaments and they will be available in all Sobeys, Foodland and participating Co-op stores in …