Toronto is just halfway through its Taylor Swift era, and the city is already seeing a massive boost in its economy thanks to fans of the American popstar.
Destination Toronto previously estimated Swift’s six-show stint would generate $282 million for Toronto’s local economy, with $152 million coming in the form of direct spending.
According to Moneris, a Canadian payment services provider, spending in the city was already up by 57 per cent week over week across all categories in just the first three days of the Toronto leg of ‘The Eras Tour.’
“And that’s a significant increase. Toronto is one of the biggest media markets in North America, so it takes something truly special to stand out, and this concert tour is exactly that,” Sean McCormick, vice-president of business development and data services at Moneris, said in a release issued on Thursday.
As per the company’s data, international spending has more than …