Canadians who feel like they are getting less bang for their buck at the grocery store these days might be right. A new report shows the effects of shrinkflation are real.
Shrinkflation is a form of inflation that reduces the size of a product while maintaining its retail price.
“I’m pretty confident that almost all of shoppers here (in Ontario) are aware that there is some shrinkflation in their groceries,” Rachel Lee, lead researcher of the report, told CTV News.
“You can’t fully detect it since there really isn’t a lot of full data about it.”
The study by Community Researchers, a nonprofit research organization, looked at 60 products across three grocery stores in Ontario and compared today’s package quantities to 2019 quantities.
The researchers found 20 per cent of the products saw some level of shrinkflation.
Kraft salad dressings and Armstrong marble cheese shrunk over the years.
Kraft salad dressings and Armstrong …