The city has unveiled new street signs to mark Taylor Swift’s six-show run in Toronto, temporarily renaming a downtown route in the pop singer’s honour.
Twenty-two ceremonial street signs, which read “Taylor Swift Way,” will mark an honorary route connecting Nathan Phillips Square to the Rogers Centre for the month of November.
Swift will perform at six sold-out shows in Toronto on Nov. 14, 15, 16, and Nov. 21, 22, and 23.
At the end of November, the signs, which were created by the city in partnership with Rogers, will be donated to the Daily Bread Food Bank for the organization to sell off at auction. Funds raised will be matched by Rogers up to $113,000, which the city says in a nod to Swift’s lucky number, 13.
An online auction for the “1 Taylor Swift Way” sign and six others launched today and runs until November 10. Five more …