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Meet the Toronto Tempo, the WNBA’s newest team.
More than 10,000 people submitted ideas and inspiration for the name, which was revealed on Thursday alongside the team’s logo.
The team said its brand identity is based on the energy of the people who call Canada home.
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“Tempo is pace. It’s speed. It’s a heartbeat. And it’s what you feel when you step into the streets of this city, and in the energy of the people who call Canada home,” Teresa Resch, president of the Toronto Tempo, said in a press release. “As Canada’s WNBA team, I know the Tempo will set our own pace, move at a championship cadence, and inspire people across this country.”
The Tempo logo reflects the team’s values instilled in the name.
The logo’s forward leaning motion represents the team’s desire for progress. The sharp angles and round curves are a nod to a team’s dynamic …
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