Travel souvenirs: Canned ‘fresh air’ for sale in Italy [Video]

For tourists returning from vacation, a camera roll full of photos and a suitcase bursting with souvenirs are usually the closest they can come to bringing a piece of their holiday destination home with them.

But now, communications company ItalyComunica says it has bottled the very air of Italy’s picturesque Lake Como and is selling these cans for €9.90 (C$15) apiece.

Each can is said to contain 400 milliliters of “100% authentic air” collected from Lake Como, a destination that has become increasingly popular with tourists in recent years thanks to its beauty and its celebrity associations – George and Amal Clooney own a house nearby, while movies including “Casino Royale” and “House of Gucci” were filmed there.

More than 5.6 million people visited Lake Como in 2023, and the numbers are consistently growing, according to the Lombardy tourism bureau.

In an attempt to capitalize on the visitor numbers, marketing …