As a fresh wave of U.S. tariffs takes effect this week, one might expect widespread outrage north of the border. After all, Canada is America’s largest trading partner, and new trade barriers could theoretically disrupt supply chains and push prices up for consumers. But if you take a stroll through Toronto or Montreal—or the waves of social media emanating from each city—you won’t find much handwringing. The general reaction? An icy northern shrug.
The Ontario Liquor Control Board (LCBO) and its Quebec counterpart, the Société des alcools du Québec (SAQ), have already responded decisively: they’re pulling all U.S. products from their shelves beginning on Tuesday in revenge. That means no more American whiskey, no more California wines—not just for individual consumers, but for restaurants and bars as well.
While that might sound dramatic to some, the sentiment on the ground is clear: people will just drink something else. That’s especially …