London’s downtown arena is undergoing its third name change since opening 22 years ago, with Canada Life now putting its name on the building.
City council voted unanimously to rename the building Tuesday after the existing naming rights deal with Budweiser expired.
“Canada Life Place is more than a name — it signals our commitment to this community, to our shared growth and shared success,” said Fabrice Morin, president and COO of Canada Life.
“For 150 years, London has been our home, and we’re proud of our roots. This new arena agreement means a lot to our team, including the 3,500 Canada Life employees who call London home.”
Budweiser will continue to have “pouring rights” at the 9,000-seat venue.
The city owns the land the arena occupies, but it’s operated as a public-private partnership through a complex lease agreement with Oak View Group (OVG), which manages the venue’s operations. OVG …