Windsor businesses thrive post-pandemic | CTV News [Video]

Not all businesses could stay afloat in the choppy waters of a historic pandemic, but a pair of Windsor businesses are proof positive of entrepreneurial perseverance after surviving the rigors of the public health crisis.

The recovery has been turbulent five years after the first cases of what would come to be known as COVID-19 were documented in China and circulated around the globe, but for some – the pressure produced diamonds instead of coal.

“If I’m going to be honest, I would say, ‘No,’” said Adam El-Dika, the owner of Whamburg in Windsor, when asked if the burger business would exist without the challenges of the pandemic. “For a lot of people, when they’re put under extreme constraints, you’d be surprised how well you can perform and the things that you can do.”

El-Dika is part of a small group of entrepreneurs able to turn his ‘pandemic pivot’ into a business that continues to thrive today.

Statistics Canada reports business insolvencies jumped 129.3 …