In a banner year for women’s professional sports, athletes who dominate their game are reaping the financial benefits.
The WNBA is a leading example. Last month, it wrapped up a historic season that notched all-time viewership and attendance records while racking up brand deals and corporate sponsorships for its players along the way. On Sunday, the league will hold its draft lottery for the 2025 season.
Many of the WNBA’s young stars like Caitlin Clark and Angel Reese brought deals with them from their playing days in college, including name, image and likeness agreements that became endorsements with such companies as Nike, Reebok and Gatorade. Players of different backgrounds landed a variety of other endorsement deals with companies like CarMax and State Farm.
But for all those enjoying their newfound riches, there are still …