World Down Syndrome Day | Glossy [Video]

For World Down Syndrome Day 2024, the Canadian Down Syndrome Society (CDSS) and CoorDown

For World Down Syndrome Day 2024, the Canadian Down Syndrome Society (CDSS) and CoorDown partnered with other global Down syndrome awareness organizations to launch “Assume That I Can,” an international awareness campaign aimed at ending stereotypes about people living with Down syndrome. In the campaign film “Assume That I Can,” the protagonist, a young woman with Down syndrome portrayed by Toronto native Madison Tevlin, challenges the low expectations others have of her and proposes a reversal of perspective.

Glossy partnered with the organizations to obtain Canadian news coverage on the campaign. Here’s some of the coverage we obtained: National Post, CBC News, CP24, Breakfast Television, CityNews, Montreal Gazette, Yahoo! Style, Winnipeg Sun,  Real Talk and NTV.