Alberta organ donation campaign ‘All The Ways’ launches [Video]

Alberta Health Services has launched a new campaign encouraging people to register as an organ donor while simultaneously unveiling a new name for its provincial donation program.

The program, previously called The Alberta Organ and Tissue Donation Program, has now been rebranded as Give Life Alberta.

Officials say the new name serves as a call to action for Albertans to register their intent to donate online and to tell loved ones about their decision.

The push to register comes during National Organ and Tissue Donation Awareness Week, April 21 to 27, during which Give Life Alberta launched its new ‘All the Ways‘ campaign.

The ads show creative ways people can inform loved ones of their decision to donate organs and tissues.

Give Life Alberta says while the campaign’s tone is light-hearted, the goal is to normalize talks about deceased donation.

“You could potentially show your family one of these ads and then talk about, …