Less younger people drinking alcohol due to more awareness says local imitation drink vendor – Winnipeg [Video]

Younger people are drinking less alcohol than they used to.

Statistics from the Liquor, Gaming and Cannabis Authority show as of 2022, 16 per cent of 18- to 24-year-old Manitobans were more likely to report drinking alcohol less often since the pandemic.

By contrast, 25 per cent of 25- to 35-year-olds were more likely to report drinking more.

Jessie Halliburton, co-founder of the Sobr Market, said while her store sees a wide variety of people filter through, she’s seeing more younger folks swing by.

“A lot of it is, ‘Yeah, I’m going out, but I’m the driver.’ Or ‘Yeah, I’m going out, but I want to be the one looking after my friend.’ Or ‘I just, don’t like it,’” she said.

For some of them, it’s an experiment, but others are serious about the switch, she said.

“There’s been a lot more awareness in the last few years,” Halliburton said, referencing recommendations …