Tourism continues to thrive in Lethbridge, Alta.
In 2023, the city saw a 32 per cent increase year over year in passenger volumes at the Lethbridge Airport and a 5.6 per cent increase in vehicle traffic.
According to Tourism Lethbridge CEO Erin Crane, National Tourism Week helps to recognize the growing economy in southern Alberta through a variety of events, attractions and experiences.
“In 2023 we saw a decrease from 2022. We were at about 19 million this year, and you know that actually is a really good number to have,” explained Crane.
“It was just in 2022, we had hosted some major events like the Tim Hortons Brier, Alberta Treaty Hockey Provincials and what those numbers tell us, and it’s nice that we’re tracking them, is to see these ebbs and flows.”
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Crane said Tourism Lethbridge’s goal is to have some major events coming in every single year, so the tourism platform doesn’t rise and fall …