New study suggests appetite for more women’s sports in Canada [Video]

A new study suggests women’s sports have a solid market in Canada.

The report from Canadian Women and Sport found two in three Canadians consider themselves fans of women’s sports.

“A thing that would surprise a lot of people is the balance of men and women who consider them fans of women’s sport – It’s actually a little more men than women,” said Allison Sandmeyer-Graves, CEO of Canadian Women and Sport.

Sandmeyer-Graves said women’s sports are growing in popularity around the world in countries like the U.K., Australia and the U.S.

“I think it’s a reflection of broader societal shifts,” she said. “Also, it’s happening because of investment.

“When media companies, when brands, even when governments see this as a real potential and they put their resources behind it, they’re expanding opportunities.”

The study of 2,000 Canadians suggests eight in 10 women’s sport fans are eager to engage with more …