P.E.I. news: Chef Michael Smith warns about deepfake Facebook ad [Video]

BAY FORTUNE, P.E.I. –

A Prince Edward Island chef and TV host is warning people about a fake video advertisement that features him offering hundreds of dollars worth of cookware for free — in return for credit card details.

Michael Smith says for almost two weeks now a “deepfake” video ad has been circulating on Facebook that features his voice and likeness saying that he and the cookware brand Le Creuset are giving away free $500 sets of cookware to people who submit their credit card information in the next 24 hours.

“Some kind of AI has gotten in there and examined my voice, my videos and it’s made me say things that I’ve never said before,” Smith said in an interview Thursday.

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The term deepfake refers to the use of artificial intelligence to create video, images or audio …