Chef Michael Smith warns against deepfake LeCreuset scam using his image on Facebook [Video]

A deepfake video of P.E.I. chef Michael Smith generated by artificial intelligence is pitching an offer of free cookware in return for people’s credit card details — and Smith is angered by Facebook’s lack of response to his complaints about it.

On the video, a faked image of the Food Network Canada host can be seen describing an offer of $500 worth of free cookware from French manufacturer Le Creuset. The catch is that you have to provide your financial information to get it.

“When something is too good to be true, it is too good to be true. Don’t put your credit card in for a free Le Creuset set,” Smith told Island Morning host Mitch Cormier on Tuesday.

“I’m not quite sure if I should be flattered by all this. This is AI. They’ve actually been able to take my voice, my image and make me say and do things I’ve never done before.”

Smith …