Eco-friendly startups are turning to treeless toilet paper [Video]

Toilet paper wipes out thousands of acres of Canadian forest each year, and demand for it is growing. So too is the demand for a more sustainable alternative, and the competition is on a roll.

Toilet paper is most often made of wood pulp, which, in the U.S., is generally sourced from Canada. Some of the most popular toilet paper brands score an F on sustainability from the National Resources Defense Council because they are made almost entirely from forest fiber.

New products from Whole Foods, Green Forest, Who Gives a Crap and a startup called Reel Paper, are transforming an industry that is ripe for disruption. Reel Paper uses bamboo instead of wood pulp. Bamboo is a grass, not a tree

“It is one of the fastest growing plants in the world. When you cut it down, it regenerates from the same root structure, and you can harvest that …